Simple pricing, annual plans
Flat Cloud tiers with yearly seat caps. On-Premise at €20,000 flat, unlimited scale. Upgrade any time, no per-seat overages.
Cloud SaaS plans
Annual plans with a yearly seat cap. No monthly billing, no per-seat overages. Upgrade any time if you approach your cap.
Starter
Test the waters — single venue, small events
€400 / year
Up to 2,500 seats sold / year
Hit the cap? Upgrade anytime.
Upgrade prorated. Downgrade at renewal.
- Visual Editor
- Renderer SDK
- Admin Renderer
- REST API v2
- Private venues
- Unlimited venues
- 3 team members
- Email support (48h)
Growth
Launch — multi-venue, regular events
€2,000 / year
Up to 10,000 seats sold / year
Hit the cap? Upgrade anytime.
Upgrade prorated. Downgrade at renewal.
- Everything in Starter
- 5 team members
- SSO (SAML, Google, OIDC)
- Webhooks
- Iframe embedding & white-label
- Audit log
- Email support (24h)
Pro
Scale — recurring seasons, regional operators
€5,000 / year
Up to 50,000 seats sold / year
Hit the cap? Upgrade anytime.
Upgrade prorated. Downgrade at renewal.
- Everything in Growth
- 10 team members
- Custom domain
- 99.9% uptime SLA
- EU / US data residency
- Priority support (12h)
Scale
High volume — large promoters, national reach
€10,000 / year
Up to 110,000 seats sold / year
Exceeding 110,000? Move to On-Premise.
Upgrade prorated. Downgrade at renewal.
- Everything in Pro
- Unlimited team members
- Dedicated account manager
- Priority support (8h)
- Quarterly business reviews
How the annual seat cap works
Each Cloud tier includes an annual cap of confirmed sales. A seat counts when your system confirms the sale — not when it is held, selected, or in a cart. Refunds do not decrement the counter. If a seat is returned and re-sold, both sales count. When you approach the cap, upgrade to the next tier — prorated instantly. Unused cap does not roll over. Prefer your sales counts never leave your infrastructure? Move to On-Premise.
How we compare on price
Flat tiers below, typical per-seat SaaS pricing above — the gap grows with volume. Figures in EUR, annual prepay, based on published per-seat rates from competing seat-mapping vendors (April 2026).
| Annual seats sold | Seatmap.pro | Typical per-seat vendor | Delta |
|---|---|---|---|
| 2,500 | €400 (Starter) | ~€450 (entry plan) | −11% |
| 10,000 | €2,000 (Growth) | ~€1,800 (entry + overage) | +11% |
| 50,000 | €5,000 (Pro) | ~€7,200 (volume plan) | −31% |
| 110,000 | €10,000 (Scale) | ~€13,200 (volume + overage) | −24% |
| 240,000 | €20,000 (On-Premise) | ~€24,000 (enterprise tier) | −17% |
| 600,000 | €20,000 (On-Premise) | ~€48,000 (enterprise tier) | −58% |
| 1,200,000 | €20,000 (On-Premise) | ~€84,000 (enterprise tier) | −76% |
On-Premise
Your infrastructure, your data, no caps
Run the full Seatmap.pro platform inside your own infrastructure — Kubernetes, Docker, or bare VMs. Flat annual license, unlimited scale, zero metering. Most of our paying customers land here once they outgrow Cloud or need full data control.
- Unlimited seats sold, venues, events
- Helm charts & Docker images
- Kubernetes-ready deployment
- Full data residency — your sales counts never leave your infrastructure
- Custom SLA & dedicated support
- Direct database access for reporting
- Air-gapped installations supported
- Same Editor, Renderer SDK, Admin Renderer, REST API v2
Consider On-Premise when any of these apply
- Your volume approaches or exceeds 110,000 seats/year (the Scale cap)
- Data residency or air-gapped deployment is required
- You need custom SLAs, deployment cadence, or direct DB access
- Compliance (PCI, regional, internal audit) rules out shared infrastructure
- You want sales counts off our servers
Custom integrations
Four shapes we support beyond the standard Cloud tiers. Flat fees, no metering, scoped to your constraints.
Editor-only
Use just the Visual Editor — keep your own renderer and booking backend. A fit when you already run rendering and ticketing in-house.
€750 / quarter
or €2,500 / year
~17% off annual
- Full Visual Editor with unlimited venues
- Event tracing tool & visual reports
- Venue management for multiple teams
- Export schemas (JSON, SVG)
- Iframe embedding & SSO autologin
- Email support (24h)
Rendering-only
Embed our Renderer SDK with your own editor and venue schemas. We map, you build.
From €3,000 / year
White-label resale
Offer Seatmap.pro under your brand — custom domain, logo, and support channel. Revenue-share or flat-fee.
Custom commercial terms
Hybrid cloud + on-prem
Run sensitive workloads on your infrastructure, keep lower-traffic venues on Cloud. Single control plane.
Custom commercial terms
Free plan
For venues, promoters, and charities contributing to the public schema library
Free access to the Visual Editor for venues, promoters, charities, and community organizations. In exchange, your venue schemas become part of the public Seatmap.pro library — so others can use them as starting templates. Think of it as OpenStreetMap for venues.
- Visual Editor, event tracing, and visual reports
- Unlimited public venues
- Venue management
- 3 team members
- Community support
- Perfect for non-commercial use, test venues, or design-only workflows
Your venue schemas are published to the public library. Event-level data (prices, bookings, customers) is never exposed. Need privacy? Any paid plan keeps your schemas entirely yours.
Start freeFull feature comparison
| Free | Starter | Growth | Pro | Scale | On-Premise | |
|---|---|---|---|---|---|---|
| Design & Analytics | ||||||
| Visual Editor (drag-and-drop seat map) | ||||||
| Event tracing tool | ||||||
| Visual reports | ||||||
| Venue management | ||||||
| SVG import & background | ||||||
| Multi-venue management | Unlimited public | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Rendering & API | ||||||
| Renderer SDK (WebGL, 10k+ seats) | — | |||||
| Admin Renderer | — | |||||
| REST API v2 | — | |||||
| Webhooks | — | — | ||||
| Iframe embedding & white-label | — | — | ||||
| Access & Security | ||||||
| Team members | 3 | 3 | 5 | 10 | Unlimited | Unlimited |
| Private venues | — | |||||
| Data ownership | Contributes to schema library | Customer-owned | Customer-owned | Customer-owned | Customer-owned | Self-hosted |
| SSO (SAML, Google, OIDC) | — | — | ||||
| Custom domain | — | — | — | |||
| Audit log | — | — | ||||
| Data residency | EU | EU | EU | EU / US | EU / US | Self-host |
| Support | ||||||
| Response time | Community | 48h | 24h | 12h | 8h | Custom SLA |
| Uptime SLA | — | — | — | 99.9% | 99.9% | Custom |
| Dedicated account manager | — | — | — | — | ||
| Quarterly business reviews | — | — | — | — | ||
Pricing FAQ
Is there a free trial?
Yes — 30 days on Starter or Growth with full feature access, no credit card required. Private venues, your data stays yours. If you do not convert, you can export everything and walk away. On-Premise evaluations are scoped separately with our team.
Why is Seatmap.pro cheaper at volume?
Our Cloud tiers are flat-fee with yearly caps; most seat-mapping vendors charge per seat for the life of the contract. At 50,000 seats we run around 31% below typical per-seat pricing, at 110,000 seats around 24% below, and On-Premise at €20,000 flat beats enterprise per-seat tiers by 60 to 90% because there are no per-seat fees at all — one flat license, unlimited scale.
Can I save with a longer prepay?
Yes — a 2-year prepay takes 10% off Starter, Growth, Pro, and Scale. Lock in current pricing for 24 months and avoid mid-term increases.
How does VAT work?
Seatmap LTD is registered for VAT in Cyprus. EU B2B customers with a valid VAT ID are charged 0% under reverse charge (VIES-validated). EU consumers are charged their country's VAT under the OSS scheme. Cyprus customers pay 19%. Non-EU customers are not charged VAT. Invoices are issued in EUR.
How does the annual seat cap work?
Each Cloud tier includes a yearly cap of confirmed sales. A seat counts when your system confirms the sale — not when it is held, selected, or sitting in a cart. When you approach the cap, upgrade to the next tier any time — upgrades are prorated. Unused cap does not roll over at renewal.
What happens if I hit the cap?
Nothing breaks — we will notify you as you approach 80% and 100% of your cap. You can upgrade instantly (prorated) to unlock more seats, or if you are near the Scale cap, switch to On-Premise for unlimited use. Your bookings keep flowing either way.
Do I pay for held, selected, or released seats?
No. We count confirmed sales only. Holds, cart activity, and released seats never count against your cap. Your cart abandonment rate has no impact on what you pay.
What if a seat is returned and re-sold?
Each confirmed sale counts. If a customer returns a ticket and you re-sell the same seat to someone else, that is two counts against your cap. Refunds do not decrement — from our side, the first sale already happened. In practice this affects very few seats, but we think honest counting beats exceptions.
How do you know how many seats I sold?
Your system confirms each sale to Seatmap.pro via the Booking API. We count those confirmations against your annual cap. If you prefer your sales counts never leave your infrastructure, the On-Premise plan removes Seatmap.pro from the counting loop entirely.
What if my usage is seasonal?
Annual caps are the right fit — your cap averages across the year, so peak months do not push you over. Talk to us about custom annual bundles if your peaks are unusually large.
Can I switch plans any time?
Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at renewal.
Who qualifies for the Free plan?
The Free plan is aimed at venues, promoters, charities, schools, and community organizations who want to use the Editor for real work. In exchange for free access, your venue schemas become part of the public Seatmap.pro library so other users can clone them as starting templates. Event-level data (prices, bookings, customers) is never published.
What goes into the public schema library?
Venue schemas created on the Free plan become part of a public library that other Seatmap.pro customers can browse and clone as templates. Your venue name and layout are visible, but event-level data (prices, bookings, customers) is never published. Think of it like OpenStreetMap for venues — you contribute a venue map, everyone benefits. If you need privacy, any paid plan keeps your schemas entirely yours.
Can I use only the Editor without the booking stack?
Yes. See the Custom integrations section — Editor-only starts at €750 per quarter (or €2,500 per year) with unlimited venues. We also offer rendering-only, white-label resale, and hybrid cloud/on-prem shapes.
When should I move to On-Premise?
When your annual volume approaches or exceeds 110,000 seats (the Scale cap), when data residency or air-gapped deployment is a hard requirement, or when you need custom SLAs and direct database access. Most of our paying customers run on-premise — we help model the right timing with your real numbers.
What is included in On-Premise?
The full platform — Editor, Renderer SDK, Admin Renderer, REST API v2 — packaged as Docker images and Helm charts for Kubernetes deployment. €20,000 per year with no caps, no metering, and unlimited scale. Your data never leaves your infrastructure.
Are payments processed by Seatmap.pro?
No. Seatmap.pro is a visualization and booking-state platform only. Your system of record handles payments, refunds, and financial reconciliation. We never store payment data or PCI-scoped information.
Taxes and billing
Invoices are issued by Seatmap LTD (Cyprus) in EUR. Payment due on receipt; 30-day net available on annual prepay for Pro, Scale, and On-Premise.
- EU B2B with valid VAT ID
- 0% VAT — reverse charge applies. Your VAT number is validated via VIES.
- EU B2C (individuals)
- VAT at the customer's country rate, collected under the OSS scheme.
- Cyprus customers (B2B and B2C)
- 19% Cyprus VAT applied.
- Non-EU customers
- No VAT charged — supply is out of scope for Cyprus VAT.
Seatmap LTD Cyprus VAT number: CY-XXXXXXXXX (to be filled). Tax invoices available on request.
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